For me its a shame, seeing such a brand fade into the giant multinational corporation hands of the world famous Coke ribbon. what keeps these brands successful in my eyes is their independent ethic, and niche practices that get squashed as soon as people try and compete on a larger scale against the Calton United's of the world. i mean you've gotta ask the question .. what’s more important, selling more product for profit? or losing the very character which makes your brand successful. I guess when the men with deep pockets come a knocking for buyouts, not many "do it for the love" anymore .... but then I guess we all saw it coming when they sold a 50% share to the Singleton Group (headed by Advertising and Banking executives) can anyone say ... Buy Sell, Buy Sell.
THE AUSTRALIAN:
COCA-COLA Amatil's push into the alcoholic beverage market has gained momentum with the company's Pacific Beverages joint venture acquiring NSW boutique brewer Bluetongue.
"We have been looking for a local premium beer brand for some time, and we couldn't have found anything more authentically Australian than Bluetongue," CCA chief executive Terry Davis said.
Mr Davis said the capacity of the existing Bluetongue brewery would be expanded by about 50 per cent initially but would ultimately be used to produce smaller-run and speciality beers. The flagship Bluetongue lager would switch to PacBev's new operation, a 50 million litre brewery to be built somewhere on the east coast.
"We just couldn't make enough beer. We could have built a new brewery, but we'd have been up against Lion Nathan, Foster's, a resurgent Coopers and now Coke is building one, so I'd rather let production be someone else's worry," he said.
Another sellout I won't be supporting.
No comments:
Post a Comment